- News 2025
AI assistant KochGPT: a revolution in specialist consultancy
KOCH Freiburg GmbH, a specialist wholesaler established for over 60 years, has developed KochGPT as an innovative solution to the skills shortage. The AI-powered 360° assistant provides real-time support to customers, prospective clients and staff.
KochGPT, integrated into the B2B portal as a beta version in 2024, enables quick and accurate responses to complex technical enquiries. Whether it’s product searches, advice, order status or documentation – the AI significantly improves processes.
The tool is stable, reliable and is already being actively used by many customers. It is a genuine success story that demonstrates how digitalisation can enhance the user experience in B2B e-commerce. With KochGPT, KOCH Freiburg is setting a new standard for modern specialist advice.




