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KOCH Freiburg GmbH: KochGPT: AI-supported expert advice
KOCH Freiburg GmbH, a specialist wholesaler that has been established for over 60 years, has developed KochGPT, an innovative response to the shortage of skilled labour. The AI-supported 360° assistant supports customers, interested parties and employees in real time.
KochGPT, integrated into the B2B portal as a beta in 2024, enables quick and precise answers to complex technical enquiries. Whether for product searches, advice, order status or documentation - the AI significantly improves processes.
The tool is stable, reliable and is already actively used by many customers. It is a real success story that shows how digitalisation can improve the user experience in B2B e-commerce. With KochGPT, KOCH Freiburg is setting a new standard for modern expert advice.




